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09 Oct

Introducing our Switzerland General Manager, Alan Cabello

Adjoint announces its new Switzerland General Manager, Alan Cabello, one of Switzerland’s leading design thinking experts and formerly an innovation manager and blockchain lead at Allianz.


“We are thrilled to welcome Alan to the team! We look forward to leveraging his design thinking expertise and corporate blockchain innovation experience to help our clients improve their processes and solve real problems at their respective organizations”

- Havell Rodrigues, CEO/ Co-Founder of Adjoint


Alan’s background is in the field of engineering, business and most recently design thinking, more specifically how it can ultimately lead to innovation. He received his PhD from EPFL (École polytechnique fédérale de Lausanne) in strategy and innovation management, having conducted his research at Stanford University. He began his career as a design engineer and team leader at ABB, founded Spark Labs, the design thinking initiative at ETH Zürich, lectures at top global universities, and is an active angel investor. He is also the co-founder of Spark Works, a strategic innovation consulting firm in Zurich, which currently advises numerous global Fortune 500 companies.


"I am very excited to see how the Swiss office of Adjoint is developing, and that the hard work they invested during the Kickstart Accelerator is contributing new developments and partnerships."

- Katka Letzing, Co-Lead, Kickstart Accelerator


Alan’s human-centric approach to implementing technologies ensures being mindful of the people who will be using it, whether that be an employee, supplier or customer, “at the end of every B there are people” Alan was previously quoted in Forbes. Prior to joining Adjoint, Alan was innovation program manager for central and eastern Europe and blockchain lead at Allianz Global Corporate & Specialty, the corporate insurance carrier for Allianz. There he was involved in assessing and implementing blockchain solutions that aligned with the Allianz strategy and its corporate clients’ initiatives.


“Blockchain is often quoted for its disruptive potential, but in my experience technology in itself rarely does the trick. Adjoint is well positioned and we have an excellent opportunity to bring together technical, market and design expertise to offer customers truly cutting edge solutions. I am excited to be part of such an experienced and dynamic team.”

- Alan Cabello, General Manager Switzerland, Adjoint